For many years, Shanghai Fashion has been playing a leading role in Chinese fashion. In order to spread Shanghai Fashion Culture, develop Shanghai garment market, '98 Fashion Sales Activity is organized in the Festival. With the theme -- Gather the Spirit of Shanghai Fashion Culture and Spread the Fame of Chinese Famous Brands, the activity covers garments and accessories large and middle size retailers as well as monopolies from 15 zones and 5 towns of Shanghai. The characteristic of it is that factories are allied with shops, city with suburbs and wholesale with retailers. It is true that this activity will enhance the communication and cooperation between Shanghai fashion with other areas in and out of China, enlarge and energize the market of Shanghai fashion.